ONS Digital

Croeso/Welcome to today’s weeknotes, where I try to summarise what happened last week in the world of Digital Publishing Division

Quite a few of the team took part in a rather compressed training course explaining the intricacies of the Webtrends web analytics tool. We have been using Webtrends for some time, but as there is a fairly new web analytics team in post, we thought it would be useful to do some training to help understand what the tools had to offer and ensure we could maximise its potential .The training was really worthwhile (especially the welsh cakes on day 2), sparked some useful thoughts and we have been able to generate some ideas for reports as a result.

Other news….

On the social media front we had the annual baby names release which always generates a lot of chatter, especially with the birth of the royal. baby last month. We have also been looking at how we can join existing conversations by engaging with communities such as business and teachers, particularly on LinkedIn. These will provide great platforms for us to share our content and hopefully help us reach a wider audience.

We had our monthly delivery board for the Improving Dissemination Programme (IDP) which gave the workstream leaders the opportunity to discuss their milestones and the details behind them. This covers development of new digital products, strategy, user journey experiences and stakeholder communications (my job) and is something we will be sharing with you on this blog once they are finalised.

Some really positive developments on the story front, now that the editorial team is fully staffed. Both Editors now have their specialist areas, with work underway to build on previous successes such as the new analysis on divorces. There are many ideas being mooted, so I won’t go into specifics, but this represents a great opportunity to harness the power of storytelling as well as extracting some data that the public will really engage with. Watch this space.